This is an advertisement for Marlboro cigarettes. The advertisement portrays the gender stereotype of masculinity. He is known as the “Marlboro Man” he was used in Marlboro ads from 1954 through 1999. They started using the “Marlboro Man” as a way to make the filtered cigarettes more popular because prior to that, smoking a filtered cigarette was considered to be feminine.
Characteristics of masculinity are strength, risk taking, competition, independence, sexual aggressiveness, logical thinking, and the acquisition of resources. The ad above shows the man as rough and strong. The ad depicts him enjoying the cold outdoors with his horse and that he can handle any of the elements. The ad is trying to show that if you smoke Marlboro, than you will be like the “Marlboro Man”, strong, tough, and independent. The picture gives you the feeling that he can protect you from any threats.
http://en.wikipedia.org/wiki/Marlboro_Man
This advertisement is for Maxwell House café cappuccino flavors. The advertisement features the coffee cup with the shape of a heart made in the foam. The advertisement carries more of the feminine gender qualities because it is referring to love or amore. The feminine gender qualities are more in touch with their emotions and this advertisement is playing on that emotion.
Most men like their coffee black or instead of drinking a cappuccino, they would be drinking an espresso. Drinking cappuccinos would be more feminine and women tend to like desserts more than men do. They focus the advertisements on the flavors that they offer like creamy French vanilla or mint Oreo. The advertisement does not need a picture of a woman it to invoke the feminine feeling.
This is an advertisement for the Kenwood Chef. This is not your average stand mixer. It also has induction cooking so it is the only kitchen machine that you need. This is an advertisement that is going back in time when the gender roles were women stayed at home and cooked, cleaned and took care of the children while the men were the breadwinners. The advertisement also gives you the impression that the woman is happy to take care of her man.
The advertisement wants you to think that you are helping the woman by buying this product and taking it home to her. By having a woman dressed up with her nails done and make up, they are playing on the sex appeal. The impression that I get is that if you make the woman happy, she will keep the man happy.
This advertisement is for the new Mazda RX-7 SP. The advertisement entices you in my daring you to buy one. It goes really fast and will scare the person so bad that they wet their pants. I feel that this advertisement is enticing to the masculine audience. Most guys tend to like fast cars and would be willing to test drive it.
The reason that I feel it is masculine is because those that fall into the stereotype of masculinity are risk takers. The advertisement does not show a picture of a man or a woman so I am assuming that the masculine role comes into play. However, by using the phrase, got a pair of spare undies, makes you think that by driving this car, the feminine side of the male will be shown because they are so scared.
This advertisement play on words catches the reader’s attention. The girl has her mouth open and the statement is it’ll blow your mind away in big lettering. The bottom of the advertisement describes the sandwich with BK Super Seven Incher. The advertisement is obviously geared towards the male by using the words and pictures to reference the male anatomy. People are always saying that sex sells. This advertisement ran for a short time in Singapore.
Instead of just saying the sandwich is bigger, it gives the size as seven inches. With masculine linguistics, men tend to give more detail when describing things. According to Burger King, the advertisement generated positive consumer sales in that market for the limited promotion. Sex and sexual connotation sells.
Gender stereotypes 